The restaurant is a food and beverage service (F&B) business model, attracting the attention of many investors because of its high profit potential. However, have you understood the concept correctly? What is a restaurant? as well as the common classifications of restaurants? Together Long Phuong Porcelain Shop Learn more about this field.
I. What is the concept of a restaurant? History of the establishment of the restaurant
1. What is the definition of restaurant?
A restaurant is a business establishment or business that specializes in providing food and beverage services to customers. The restaurant can serve meals from snack to main meal, from breakfast, lunch, to dinner or dinner.
Restaurants often provide a cool dining space and professional service so that customers can enjoy food and drinks in a comfortable and enjoyable way.
2. What is the history of the establishment of the restaurant?
The history of the restaurant dates back to ancient times. However, the establishment and development of the restaurant as we see it today started in the 18th and 19th centuries in France.
- 18th century: in Paris of France appeared culinary establishments called "restaurateurs" (French for those who restore health). These people serve organic snacks and drinks such as soups and juices aimed at people who are suffering from health problems.
- 19th century: The development of tourism and the food industry spurred the development of restaurants. The restaurant began to expand and diversify the menu, serving luxurious dishes and drinks.
- 20th and 21st centuries: Industrial revolutions and the development of international tourism. Restaurants have become a major industry contributing to the economy of many countries around the world.
II. What are the characteristics of the restaurant?
- Source of guests: Diverse and rich, guests from many different regions, restaurants serving guests outside the hotel area.
- Culinary culture: Catering organization must be in accordance with the culinary culture of the region, not forcing guests to follow the hotel.
- Infrastructure and staff: Professional and enthusiastic staff and infrastructure are required to provide a comfortable experience.
- Satisfy psychological needs: Customers come to the restaurant not only to satisfy physiological needs but also psychological needs, travel programs and fun parties.
- Demand for the best service: Customers always expect favorable food service and the best service for them.
Reveal 12 restaurant business experience success
III. What are the common classifications of restaurants?
1. Restaurant model based on scale
1.1. Large-scale restaurant business
In some European countries, restaurants are considered large-scale when there are total seats from 200 or more.
However, in Vietnam, the restaurant industry is in the early stages of development, so the number of large-scale restaurants is not yet popular. Therefore, restaurants with 150 seats or more are considered large-scale in the context of our country.
1.2. Medium-sized restaurant business
Restaurants have a number of seats from 50 to 150 seats are generally considered to be medium in size, suitable for the average clientele and not too large or too small.
1.3. Small-scale restaurant business
For a small-scale restaurant, different perspectives may appear depending on the geographical region and culture. In some European countries, a restaurant with less than 100 seats will be considered small. However, in Vietnam, a restaurant is considered small-scale when there are only less than 50 seats.
2. Restaurant model from 1 to 5 stars
2.1. High-class restaurant business
- Style: Classic European style, French architecture
- Target customers: Customers with high paying ability
- Features: Cozy, modern, luxurious space. Menu variety. Professionally trained staff.
2.2. Business of a popular restaurant
- Style: Simple design and decoration
- Target customers: Medium or low affordability customers
- Characteristics: Serving the countryside, folk. Target a variety of customers. Staff may not be professionally trained.
My drawing: Popular restaurant
3.1. European style restaurant business
- Architecture and decoration: Serving mainly Western guests and European food lovers
- Target customers: Appears in hotels of 3 stars or more and joint ventures with foreign countries
- Characteristics: European dishes prepared according to European traditional methods.
3.2. Asian style restaurant business
- Architecture and decoration: Serving guests Asian dishes
- Target customers: Building separate dining rooms according to the characteristics of each country
- Characteristics: Processing according to available methods and natural spices to express the culinary cultural identity of each country.
3.3. Traditional specialty restaurant business
- Architecture and decoration: Design and decorate bold regional/ethnic culture
- Target audience: Focus on unique regional or local dishes
- Characteristics: The number of dishes is not many but unique in the way of processing and serving.
4. Restaurant model with service method
Classification of popular serving methods in restaurants
| Type of service | Describe |
| Set Menu Service (Set Menu Service) | Customers are provided with ready-made menus with pre-selected meals on a per capita basis. The menu has a fixed price and the dishes cannot be changed. |
| A la carte restaurant | Customers can choose from a diverse menu with many different dishes. Each item has its own price, and customers are free to choose the items they want. |
| Buffet restaurant | Customers take their own food from pre-set trays, often with a variety of dishes and drinks. Upfront price for unlimited dining. |
| Fast food restaurant (Fastfood) | The restaurant focuses on quick service and affordable prices. The menu usually includes fast food such as sandwiches, burgers, potatoes, etc. |
| Coffee shop with food service (Coffee Shop) | The restaurant specializes in providing coffee and drinks, along with some snacks such as cakes, sandwiches, fast food... |
| Banquet hall | The restaurant focuses on organizing parties and events, catering for special parties such as weddings, conference parties, birthday parties... |
5. Some other popular types of restaurants
Summary of other forms of restaurant classification
| TÊN LOẠI NHÀ HÀNG | CHARACTERISTIC |
| Nhà hàng dân tộc | Serving and dishes with bold national identity. Decoration, architecture, music, and staff uniforms also reflect the national style. |
| Private restaurant | An enterprise owned by a private individual or organization. |
| State restaurant | Is a state-owned enterprise, managed by the government. |
| Joint stock restaurant | Being an enterprise whose shareholders are Vietnamese citizens and/or foreign economic organizations. |
| Joint venture restaurant | An enterprise established by agreement between two or more parties, with domestic and foreign shareholders. |
| 100% foreign owned restaurant | An enterprise wholly owned by a foreign citizen or a foreign economic organization. |
IV. Difference between restaurant and restaurant business
Comparison table of restaurants and eateries
| CRITERIA | RESTAURANT | EATERY |
| Scale | Large in terms of space, capacity, facilities, and interior decoration. | Usually smaller in scale and not as large as a restaurant. |
| Number of dishes | There are a variety of dishes that are rich and varied and are displayed beautifully and attractively. | Usually has a smaller number of dishes and is simpler than restaurants. |
| Specifics | Usually, the restaurant is elegant, luxurious and often used for parties or parties. | Usually these are mid-range eateries, serving popular dishes and not of a luxurious nature. |
V. Consulting on using dishes according to each type of restaurant
1. High-class restaurant dishes
- Using dishes with high quality materials and designs, showing the luxury and class of the restaurant.
- Dishes and dishes should be selected in color and style in accordance with the restaurant's culinary and decoration style.
- Dishes should be arranged and arranged delicately, making the menu more attractive and attracting the eyes of customers.
100+ high end restaurant dish set, luxury, genuine
2. Dishes for nAsian goods
- Using traditional dishes of Asian countries such as Japan, China, Korea, Vietnam ... to express the cultural identity and typical cuisine.
- Dishes should have a design and material suitable for each type of Asian dish
- Avoid using dishes with pictures or writing in Chinese, Japanese… as this can cause semantic and cultural errors.
Top 20 Luxury Japanese restaurant dish set - the most popular level today
3. Dishes for European restaurant
- Using European-style dishes, porcelain often has elegant and delicate textures.
- Dishes should be arranged in a European style, placed in the center of the plate in a subtle way and not too full.
- Choose dishes suitable for each type of European dish, such as round dishes for meat dishes, long dishes for seafood dishes.
4. Dishes for popular restaurants
- Using cheap dishes but ensuring quality and safety for the health of customers.
- Dishes should have a simple design, easy to clean and maintain.
- Avoid using too picky dishes, focus on convenience and reasonable cost for a budget restaurant.
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BECAUSE. The address that provides dishes and tableware for restaurants
Long Phuong Porcelain proud to be a companion of restaurants, hotels and eateries. With over 20 years of experience, we not only provide beautiful dishes and high-quality tableware, but also understand your mind - the owner of the restaurant.
We clearly understand that every little detail, every color gamut, every texture to every material that makes up porcelain, means a lot to your style and brand.
From luxury dishes to exquisite tableware, from bright colors to sophisticated patterns – Long Phuong Porcelain is confident to bring you the best satisfaction and experience.
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Long Phuong Group Joint Stock Company
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- Hotline: (+84) 989 595 866
- Address: Hap Linh Industrial Complex, Bac Ninh City
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CEO of Long Phuong Group Joint Stock Company, with more than 20 years of exploration and research to obtain the best formulas and professional experience, Long Phuong Porcelain has produced more than 400 designs of all kinds of household porcelain, Significant contributions to Vietnam's ceramic industry.
