The era is developing, people's needs are not only enough to wear, but also "experience delicious food, fashion style". This is promoting the strong development of the restaurant model across the country in particular and around the world in general.
1. What is the definition of a restaurant model?
Restaurant model is how a restaurant business is organized and operated, including elements such as space design, menus, customer service, management, marketing, and other business practices.
Restaurant model defines how the restaurant operates, creates the customer experience, and manages all aspects of the business.
What is a restaurant? Common types of restaurant classifications
2. Features of restaurant business models
| Featured | Describe |
| Type | A restaurant can be a fast food restaurant, a restaurant serving food prepared on the spot, a buffet restaurant, a fine dining restaurant, etc. |
| Menu | Includes the food and beverage that the restaurant offers to customers. |
| Style | The style of the restaurant can be classic, modern, oriental, western, or a combination of different elements. |
| Space | Space layout includes tables and chairs, interior decoration, lighting and open space. |
| Service | How employees interact with customers, including serving food, drinks, and other support. |
| Food quality | Evaluation of the quality, taste and preparation of the dishes. |
| Price | Average price of the food and drinks offered. |
| Book a table and wait | Reservation process, waiting time, and customer schedule management. |
| Capacity to contain | The maximum number of customers a restaurant can serve at a time. |
| Creation | Ability to generate new menu ideas, customer experience and marketing. |
| Manage | How to organize, manage employees, manage inventory and finances, and ensure smooth operations. |
| Time | From 6 to 24 hours. Some restaurants are open 24/7 |
Revealing 12 successful restaurant business experiences SEE NOW
3. Synthesis of the most popular restaurant models today
3.1. Buffet self-service restaurant model
Buffet self-service restaurant model is a type of restaurant in which customers can choose freely from a list of available food and drinks, and then serve themselves according to their personal preferences.
| STT | Characteristic | Describe |
| 1 | Diversity | Offering a wide variety of dishes and drinks from main courses to desserts, customers have control over how much and what kind of food they want to enjoy. |
| 2 | Menu changes | Change the menu daily or seasonally, bringing something new and unique to the customer experience. |
| 3 | Fixed price | Customers pay a fixed price to join the Buffet and have the right to eat and drink everything the restaurant has to offer. |
| 4 | Open and comfortable space | Buffet restaurant has a large and comfortable space, allowing customers to freely move between food trays. |
| 5 | Special offer | Organize special events such as holiday buffets, seasonal events or special dishes to attract guests. |
| 6 | Suitable for many occasions | Suitable for events such as weddings, family gatherings, anniversaries and occasions, offering a variety of experiences. |
3.2. Business model of a popular restaurant – Casual Dining
The model of a popular restaurant (Casual Dining) is a type of restaurant that serves affordable and reasonable food and drinks to the majority of people. Usually common dishes in daily life.
| STT | Characteristic | Describe |
| 1 | Good price | Food and drinks are priced lower than in fine dining or specialty restaurants. |
| 2 | Diverse menu | The menu includes a variety of popular dishes and drinks, suitable for everyday meals. |
| 3 | Comfortable space | Design the space to create a feeling of comfort and friendliness for customers. |
| 4 | Quick service | Fast, efficient service, suitable for customers with limited time. |
3.3. Business model of European-style high-class restaurant – Fine Dining
The European-style high-end restaurant model (Fine Dining) often brings a luxurious and sophisticated space and serves high-quality dishes.
| STT | Featured | Describe |
| 1 | Architecture and Decoration | Classical or modern architecture combined with traditional European elements. Exquisite decoration, chandeliers, paintings and jewelry details. |
| 2 | Menu and Food | Extensive menu, quality, fresh ingredients. Dishes from different European cuisines. |
| 3 | Service and Serving | Professional, dedicated service. Employees are trained to create a good customer experience. |
| 4 | Meal time | Encourage enjoying meals for a long time, comfortable space, soft music. |
| 5 | Suitable for special events | Provide space for anniversaries, conferences, family events and business meetings. |
3.4. Fast Food restaurant business model
Fast food restaurant model (Fast Food) is a type of food business with the main characteristics of providing food quickly, conveniently and often at affordable prices.
| STT | Characteristic | Detail |
| 1 | Prices and Menus | The menu is diverse with simple dishes such as hamburgers, sandwiches, fries, soft drinks and some other dishes with affordable prices. |
| 2 | Service speed | Fast service speed. Usually ready-made dishes, customers receive food in a short time |
| 3 | Space and environment | Comfortable space, suitable for dine-in or take-out |
| 4 | Shipping and delivery service | – Offers delivery service and even has an online ordering app for the convenience of customers |
3.5. Banquet Hall restaurant business model
Banquet Hall restaurant model is a type of restaurant business specializing in providing services for organizing and organizing large events such as weddings, conferences, seminars, anniversaries, corporate parties and events. other special.
| STT | Characteristic | Detail |
| 1 | Huge space | – Provide large space for events with large number of participants. Can be customized according to the size and type of event |
| 2 | Equipment and Facilities | – Equipped with modern sound, lighting and projection equipment. Provide tables and chairs, menu tables, stages and waiting rooms. |
| 3 | Diverse menu | - Provide a diverse menu to suit the requirements of customers. Includes starter, main course, dessert and drinks |
| 4 | Event organization service | - Professional staff with experience in event organization. Assist in the planning, preparation and execution of event elements |
3.6. Franchise restaurant business model
A restaurant franchise is a business model in which the owner of a successful restaurant brand (franchisor) allows another person (franchisee) to open and manage branches or other business units under their own name. trademark.
| STT | Featured | Detail |
| 1 | Provide support | Brand owners provide diverse support to franchisees with guidance on operations, management, marketing and other business aspects. |
| 2 | Standards and procedures | Comes with specific standards and processes for the product and customer experience. Ensure consistency in quality and experience |
| 3 | Fees and rates | Franchisee has to pay an initial fee and can share a percentage of the revenue or profit with the owner of the brand |
| 4 | Rapid expansion | The brand expanded rapidly and has a presence across many different locations. No big investment required for each business unit |
3.7. Model of hot pot restaurant at the table
The model of hot pot restaurant at the table is a type of restaurant or eatery where customers can choose and grill food directly on their table.
| Featured | Grilled Hot Pot Restaurant at the Table |
| Describe | – Each table is equipped with a temperature-adjustable grill or electric stove, along with a steamer for hot-pot cooking. |
| Menu | - Diverse menu with different types of meat, seafood, vegetables and hot pot sauces. Customers can customize the way they cook and create dishes to suit their own tastes. |
| Customer Target: | – People who enjoy interactive and fun culinary experiences. Group of friends or family who want to enjoy the space to socialize and cook together. |
| Space: | – The environment is cozy and fun with a large dining table to serve many people. Open or discreet space, depending on the style of the restaurant. |
| Experience: | – Customers cook their own food on the grill and participate in the cooking of hot pot. Create a social and fun environment when cooking together. |
3.8. Snack Bar restaurant business model
The Snack Bar restaurant model is a type of restaurant or small eatery, usually focusing on providing short snacks, drinks and snacks.
| STT | Characteristic | Detail |
| 1 | Simple menu | – The menu focuses on snacks, fast food and drinks such as sandwiches, mini pizzas, soft drinks, coffee, juices, light cocktails |
| 2 | Comfortable space | – Provide a comfortable space with simple tables and chairs for customers to relax, eat and rest |
| 3 | Focus on convenience | – Serve food and drinks easily, convenient for eating in or taking away |
| 4 | Suitable for dating and meeting friends | – Suitable for light date, meeting friends and short relaxation |
| 5 | Various styles | – There can be many different styles, from classic to modern and creative |
3.9. Restaurant model in the Trade Center
A restaurant model in a Trade Center is a type of restaurant business located in a commercial center, usually designed to serve both shoppers and visitors.
| Featured | Restaurants In The Mall |
| Describe | – located in or near the main traffic area of the mall. Integrate outdoor spaces or large windows to enjoy natural light and commercial views. |
| Menu | The menu is diverse with dishes from different cuisines to satisfy many tastes. |
| Customer Target: | Shoppers in the mall want to rest and enjoy a meal in a comfortable space. People who like to combine culinary experiences and shopping entertainment in one trip. |
| Space | – Interior design is comfortable, convenient and convenient for enjoying food. Set up many tables and chairs to serve many customers and optimize space. |
| Experience | – Customers can rest, recharge and enjoy a meal after shopping. Enjoy pleasant spaces and commercial views through windows or outdoor spaces. |
3.10. Bistro . restaurant business model
Bistro restaurant model is a form of small restaurant, usually providing a comfortable and cozy space, creating a relative environment between a regular diner and a high-class restaurant.
| STT | Characteristic | Detail |
| 1 | Cozy space | - Compact, comfortable and warm space. Create a friendly and comfortable environment for customers |
| 2 | Diverse menu | - Diverse menu with dishes from all kinds of ingredients. Dishes from meat and seafood to vegetables and desserts. Seasonal changes and chef's creativity |
| 3 | Food quality | – Focus on providing high quality moist food and delicious food. Using fresh and quality ingredients |
| 4 | Good price | – Premium experience but prices remain reasonable and competitive |
| 5 | Friendly service | – Friendly, professional and personal service. Create a comfortable and relaxing environment for customers |
| 6 | Suitable for small gatherings | – Suitable for small gatherings, dating and family events |
| 7 | Decoration and style | - Simple and delicate decoration. Shows focus on quality food and culinary experiences |
3.11. Vegetarian cuisine restaurant business model
A vegetarian restaurant model is a type of restaurant or eatery that focuses on providing dishes and foods that do not contain meat or animal products such as vegetables, beans, nuts, fruits and other foods. other plants.
| Featured | Vegetarian Food Restaurant |
| Describe | – The menu is completely vegetarian, no meat, fish, poultry, eggs and animal products are used. Use vegetarian ingredients such as vegetables, beans, tubers, fruits and vegetarian alternatives. Create creative and appealing dishes to satisfy different tastes. |
| Customer Target: | – Those who adhere to a vegetarian diet or want to explore a vegetarian culinary lifestyle. People who care about health, the environment and the ethics of food choices. |
| Space: | – Thiết kế nội thất thoải mái, gần gũi và thân thiện với môi trường. <br> – Sử dụng màu sắc và vật liệu tự nhiên để tạo cảm giác ấm cúng và môi trường thoải mái. |
| Experience: | – Khách hàng có thể thưởng thức những món ăn chay độc đáo và hấp dẫn, tạo cảm giác mới mẻ và thú vị cho thực đơn hàng ngày. <br> – Tạo ra môi trường hữu ích để họ có thể chia sẻ và khám phá lối sống ẩm thực chay cùng nhau. |
3.12. Café Aperitif . restaurant business model
The restaurant model focuses on creating a luxurious and relaxing space where customers can enjoy snacks and drinks before dinner or after a working day.
| Characteristic | Content |
| Design | – Exquisite interior design with soft lighting and soft music background. – |
| Menu | The menu is diverse with light dishes such as bread, cheese, canapé, cold meat, seafood. Beverages include cocktails, wine, beer, juice, and hot drinks like tea and coffee. |
| Customer Target: | – People who want to relax and enjoy time before dinner or after a working day. Exquisite food and drink enthusiasts. |
| Space: | – Cozy interior design, with comfortable tables and chairs and a private space. – Simulation of European space, especially France and Italy. |
| Experience: | – Khách hàng có thể tận hưởng món ăn nhẹ và đồ uống ngon trước bữa tối, tạo cảm giác hứng khởi cho bữa ăn chính. <br> – Tạo nơi gặp gỡ bạn bè và gia đình, cùng nhau tận hưởng không gian tinh tế và thư giãn. |
3.13. Seafood restaurant business model
The business model focuses on providing seafood dishes and foods, including shrimp, crab, fish, squid and other seafood.
| Featured | Seafood restaurant |
| Describe | - Extensive menu with dishes such as sushi, sashimi, grilled seafood, seafood hot pot and many other seafood-based dishes. Requires strict management to ensure the supply of seafood is always fresh and safe. |
| Customer Target: | – People who love seafood and want to enjoy dishes made from seafood. People who care about food quality and healthy eating lifestyle. |
| Space: | – Interior design reflects the sea with blue color and seafood related decoration. Create a comfortable, intimate environment that promotes a fresh dining experience. |
| Experience: | – Customers can enjoy fresh and creatively prepared seafood dishes. Experience the delicious taste of seafood and feel the unique taste. |
3.14. Hotel restaurant business model
The business model combines both restaurant and hotel services, providing food for both hotel guests and outpatients.
| Featured | Restaurant Hotel |
| Describe | - Diverse menu with breakfast, lunch, dinner and drinks suitable for all times. Room service and room service are an important part. |
| Customer Target: | – Customers staying at the hotel and want to enjoy meals in a comfortable environment. Outpatients looking for a varied and comfortable dining experience. |
| Space: | – Interior design reflects the style and amenities of the hotel, along with a comfortable and friendly dining space. Indoor and outdoor dining areas, depending on the design of the hotel. |
| Experience: | – Guests staying can easily enjoy meals at the restaurant in the hotel without leaving the accommodation. Outpatients can enjoy a comfortable and convenient dining experience. |
3.15. Wedding restaurant business model
The business model focuses on providing wedding and event planning services in a separate and comfortable restaurant space.
| Featured | Wedding restaurant |
| Describe | – Flexible space design with the ability to divide into many rooms to serve different events. Custom service according to customer requirements, including decoration and menu. |
| Menu | - Diverse menu with dishes and drinks suitable for many types of parties. |
| Customer Target: | – Couples planning to hold wedding receptions and special events. Businesses or organizations that want to organize a conference, meeting or other event. |
| Space: | – Luxury interior design and suitable for wedding and event space. Stage or dance floor area for performances and discussions at events. |
| Experience: | – Customers can organize weddings and events in the space decorated as they like. Experience a comprehensive service from event planning to execution and completion. |
3.16. Wine restaurant business model
The business model focuses on providing culinary services combined with wine serving and consulting, creating a high-class wine tasting environment.
| Featured | Wine Restaurant |
| Describe | – The food pairing menu is delicious and suitable for pairing with wine. Extensive wine library with wines from all over the world. Offers wine consultation, selection and pairing of wines to suit dishes. |
| Customer Target: | – People who love wine and want to enjoy high quality both food and wine. Events and gatherings that want to enjoy a luxurious space and variety of wines. |
| Space: | - Luxurious interior design, creating a cozy and relaxing feeling. Area for displaying and storing wine properly. |
| Experience: | – Customers can enjoy delicious food paired with appropriate wine selection. Experience immersing yourself in a relaxing and aristocratic space, enjoy a relaxing time. |
How much capital does it take to open a restaurant?
4. Some notes of the restaurant, hotel, and cafeteria business model
4.1 Determine investment size, style and budget
- Size: You need to determine the target number of guests per day or per hour, based on which you can decide on the size of the restaurant, from the floor area to the number of tables and chairs required.
- The style of the restaurant also determines the attractiveness and tastes of customers.
- The investment budget should also be clearly defined so that there is no difficulty in implementing the plan.
4.2 Choose the right restaurant model
To choose one restaurant business model The right fit you need is based on many factors: local market, supply capacity and human resources, as well as difficulty in management…
4.3 Interior and space design
The design needs to reflect the style and goals of the restaurant. The space also needs to be considered to ensure the comfort of the customers and the convenient working space for the staff.
4.4 Choose durable dishes - safe for customers' health
The choose dishes, eating utensils should be taken carefully. Dishes need to be durable to withstand impact and frequent use.
In particular, choosing dishes and utensils that are safe for the health of customers is very important. Products need to comply with food safety and hygiene standards.
5. Summary
Here are the restaurant business model popular in Vietnam. Each model has its own characteristics and advantages and disadvantages. If you have a business intention, learn more details to have the right strategy.
If you are interested in tableware, dishes set up for banquet tables, restaurant tables, hotels, restaurants, please contact Long Phuong Porcelain immediately. We have a team of highly specialized consultants, successfully consulting and setting up porcelain household appliances for more than 1000 units across the country.
You can refer to related topics
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- Share the experience of opening an effective restaurant from A-Z for new business people
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CEO of Long Phuong Group Joint Stock Company, with more than 20 years of exploration and research to obtain the best formulas and professional experience, Long Phuong Porcelain has produced more than 400 designs of all kinds of household porcelain, Significant contributions to Vietnam's ceramic industry.
