Open a Thai restaurant Working in Vietnam is a big challenge, but if you are confident enough in your business knowledge and experience, you can achieve success. So what do you need to prepare when opening a Thai restaurant? Let's learn more about this content with Ambassador Long Phuong.
1. Should you open a Thai restaurant?
Market Thai cuisine restaurant in Vietnam is becoming an attractive target for business people and investors, especially in the context of customers' preference and search for unique culinary experiences. The blend of sour, spicy, sweet, and salty flavors in Thai cuisine has conquered most Vietnamese diners such as tom yum hot pot, pad Thai, and som tam without having to go to Thailand.
Thai restaurants have appeared more and more, bringing Vietnamese customers new culinary experiences. The year of catching trends at this time will definitely bring you impressive breakthroughs in business.
If you intend to run a restaurant business Thai restaurant model is a great choice for you.
See more: Should we open a European restaurant?
2. To open a Thai restaurant, you need to prepare the following 10 steps
2.1. Determine restaurant size and customer target
About restaurant size, this also depends on your capital source. If you plan to open a luxury Thai restaurant, the target audience is mainly middle and high-end. This requires high quality of cuisine, service and interior space.
If capital is limited, you can open a Thai restaurant on a smaller scale, serving the majority of customers. There is no need to be too picky about the interior space but still need to ensure the quality of the food.
2.2. Investment budget to open a Thai restaurant
Total estimated costs to open a Thai restaurant: About 300 million - 500 million VND.
| Expense | Detailed description | Estimated cost (VND) |
| Cost rent | Business premises rental costs require payment of 3-6 months or 1 year of premises rent in advance. Prime markets have high costs, about 30 million/month. | 90 million – 180 million |
| Cost of interior decoration for Thai restaurant | Includes the cost of repainting the premises, purchasing tables and chairs, and restaurant decorations. | 30 million – 45 million |
| Cost of bar kitchen equipment | Including equipment such as refrigerators, coolers, dishes, pots and pans, stoves, bars, and mixers. Choose a famous brand to save money in the long run. | Not clear yet |
| Personnel hiring costs | Basic salary of positions such as cashier, accountant, service staff, professional chef. | 5 million – 10 million |
| Investment costs in management software and sales equipment | Invest in professional sales management software to help manage revenue, finances, and materials remotely. Cost of integration across multiple devices. | 6,000 VND/day (estimated) |
See more: How much capital does it take to open a restaurant?
2.3. Business premises and location
To identify your target customers and choose the right location for your Thai restaurant, you need to consider your customers' spending levels and your business model. Here are 2 options and suitable strategies:
| Restaurant Type | Target customers | Ideal Location | Advantage |
| Luxury Thai restaurant | People with high spending ability, looking for classy and luxurious experiences. | In bustling culinary neighborhoods, where there are many high-end restaurants and wealthy customers. | Increase competitiveness, increase restaurant brand awareness and value. |
| Casual Thai restaurant | Locals, families and groups of friends, looking for good meals at the right value. | In densely populated areas or near markets, where there is a lot of shopping and entertainment activities. | Lower costs, easy to reach a diverse audience, and does not require investment and professional staff training like high-end restaurants. |
2.4. Interior design
When talking about Thailand, it is impossible not to mention the profound influence of Buddhist culture and magnificent temple architecture of this country.
So you can go up shop space design ideas With warm yellow tones, triangular roof design, high arches, some decorations such as lotus flowers, landscape paintings, relaxation...
These small details not only create a traditional atmosphere but also create a unique culinary experience, combining history and modernity.
2.5. Dining table equipment and utensils
The unique design of the restaurant not only creates an attraction from the first time guests step in, but also lies in synchronizing elements such as dishes, mug, spoons, flower vases... with space decoration style. This not only creates an enjoyable experience for customers but also leaves a strong impression on their minds.
See more: 100+ synchronized sets of high-end restaurant dishes
2.6. Design and build attractive menus
In construction menu for restaurant, especially in Thai restaurants, the arrangement of portions such as appetizers, main dishes, desserts and drinks is extremely important to create a complete and unique culinary experience for customers.
- For appetizers, the chef needs to make diners familiar with the typical flavors of Thai cuisine, which is a blend of sour, spicy and sweet.
- In the main dish, you need to carefully study the typical dishes such as raw seafood served with Thai fish sauce, papaya salad, shrimp with three-spice sauce, tomyum rib soup, seafood tomyum, kapi fried rice, seafood steamed rice, and many other options.
- You can't miss the desserts like the divine mango sticky rice which will definitely be a highlight.
All of these options together create a rich, unique menu that truly reflects Thai culinary culture and brings a special culinary experience to customers at the restaurant.
2.7. Choose fresh, clean and safe ingredients
To ensure the quality of Thai cuisine at the restaurant, using typical Thai ingredients is key.
The selection of ingredients needs to ensure a stable supply, not only meeting Thai standards but also maintaining freshness and quality. In particular, spices such as pepper, cardamom, cinnamon, cloves, lemongrass, lime, and chili are important ingredients to create the typical flavors of Thai cuisine.
See more: How to make a spicy and sour Thai papaya salad that everyone will love
2.8. Prepare documents for business license registration
Registering a business license is an important and mandatory step when you want to open your restaurant and operate your business legally. This registration process can be done at the economic department or financial planning department of the district-level People's Committee where you plan to open a restaurant.
2.9. Training Employees
Recruiting staff for the restaurant is not mandatory, but if you want your restaurant to serve customers better and more professionally, this is necessary.
Recruiting service staff is not too difficult, but to properly train staff, the restaurant manager or owner must have knowledge and experience in customer service.
2.10. Go up Marketing plan for the restaurant
For your restaurant to become famous and attract customers, marketing is an indispensable part of promoting the image of your business.
- Advertising on Social Networks: Use social networking platforms such as Facebook and Instagram to share photos, videos and information about the restaurant.
- Build Quality Content: Create content on the restaurant's website with complete information about the menu, Thai cuisine, sharing stories about culinary history and culture.
- Customer Loyalty Program: Create a loyalty program or rewards system to encourage customers to return.
- Partner with Local Partners: Collaborate with local partners such as hotels and travel agencies to increase restaurant visibility.
See more: 12 ways to attract customers to your restaurant that you must know
3. Things you should know when opening a Thai restaurant
3.1. Knowledge of Thai Cuisine
- Understand the popular dishes, flavors and cooking styles of Thai cuisine.
- Consider including dishes that are typical and familiar to consumers on the menu.
3.2. Comply with the law
- Ensure compliance with all legal regulations on food hygiene and safety and other business regulations.
- Register for a business license and complete related administrative procedures.
3.3. Cost management
- Develop a clear spending plan and control your budget carefully.
- Face costs related to raw materials, personnel, and advertising effectively.
4. Conclusion
With the special attraction of Thai cuisine to Vietnamese diners, there is a great opportunity for those who want to start a business in the restaurant industry. Hopefully these share Open a Thai restaurant of Long Phuong Porcelain can help you determine your direction and achieve success in this field.
In addition, if you need advice on opening a restaurant, you need to find and buy products Household porcelain for Thai restaurants such as dishes, flower vases, teapots, and tableware, you can contact Long Phuong Porcelain via hotline 0989.595.866 or visit the website store.longphuong.vn
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CEO of Long Phuong Group Joint Stock Company, with more than 20 years of exploration and research to obtain the best formulas and professional experience, Long Phuong Porcelain has produced more than 400 designs of all kinds of household porcelain, Significant contributions to Vietnam's ceramic industry.
