Currently, the restaurant and hotel industry is considered the industry with the leading development potential in the market. For that reason, in recent years the number of people investing in opening restaurants has been increasing. So How to attract customers to the restaurant What is your? Together Long Phuong Porcelain Learn about this content.
1. Summary of 12 ways to attract customers to restaurants, maybe you don't know?
1.1. Create attractive offers and promotions
Promotions and incentives are ways to attract customers and increase sales, but they need to be done carefully. Timing and strategy need to be consistent with the market and customer psychology. Create a unique experience and consider it all image of the restaurant to create real value for customers.
Create attractive offers and promotions
How to earn and redeem points may vary by restaurant. However, it is necessary to create policies so that customers feel they are receiving many benefits. This will motivate them to frequent your restaurant and feel appreciated and cared for.
1.3. Restaurant style – How to attract customers to the restaurant
Restaurant design style plays an important role in attracting and maintaining customers.
- An attractive exterior can stimulate the curiosity of new customers, making them want to try a visit.
- Interior design plays an important role in retaining customers and keeping them coming back.
How are the characteristics of the Cafeteria model different from the Buffet?
Restaurant style – How to attract customers to the restaurant
Food is the deciding factor in the development of a restaurant. Therefore, in addition to ensuring quality dishes, restaurants should update the menu so that customers do not get bored.
- Pay attention to food quality
- Menu Update: introducing new and interesting dishes.
- Create unique and special dishes
- Arrange dishes eye-catchingly
1.5. Reasonable price - How to attract customers to the restaurant
Price always plays an important role in competing and attracting customers to the restaurant:
- Market price survey
- Prices are suitable for customers: affordable, middle class, high-end...
- Apply competitive pricing strategy
1.6. Customer service culture – How to attract customers to the restaurant
Service style also creates a brand mark for the restaurant.
For example, Hadilao, a hot pot restaurant model with prices ranging from 400-500K but always attracts new and old customers to return. Because of the friendly service style and attention to the smallest things like singing happy birthday, being willing to do chores if customers ask for help...
1.7. Promote images on social networking platforms
Social networks play an important role in attracting and interacting with customers for restaurants. It helps increase the restaurant's popularity, encouraging customers to visit the website and see other people's feedback about the restaurant's services. At the same time, social networks also have the ability to attract your target audience.
1.8. Free wifi – How to attract customers to the restaurant
Providing free Wifi at your restaurant can bring many important benefits to your business, especially in the digital age.
Guests can stay for longer periods with free Wifi. This creates opportunities for them to consume more dishes and drinks.
Free wifi makes payments easier and more convenient for customers.
1.9. Send emails for marketing
Email Marketing is truly a powerful tool in building and maintaining relationships with customers.
Offering special discount codes via email helps you set yourself apart from the competition and attract customers to your restaurant instead of other options.
Emailing updates about new menus, special events, and offers to customers via email, you can boost their satisfaction and create excitement to return.
1.10. Listen to customer opinions - How to attract customers to the restaurant
Listening to customers is extremely important in the restaurant and hotel industry. Collect comments through convenient means such as feedback forms, phone calls, or emails.
Make sure you always respond promptly to customer comments. That is also one of the ways to show respect and care for customers.
2.11. Connect with local businesses
Partnering with local businesses is a great strategy to increase your restaurant's chances of attracting customers. This brings benefits to both sides, not only for the restaurant but also for local partners.
2.12. Organize events that attract customer interest
Organizing events is a good way to expand the customer base, create exchanges, and enhance the restaurant's reputation. Recurring events can generate new leads, build lasting relationships with the local community, and boost sales at the same time.
Event ideas like once a week, holidays, and special events like the Christmas season can help you stand out and attract customer interest.
Top 20 most popular event gifts Click here
2. What are the reasons why restaurants are empty?
2.1. Poor quality tissue paper
Although the manage a restaurant or hotel requires focus on many aspects of management, but small details such as the provision of toothpicks and tissues should not be overlooked.
Imagine going to a restaurant or hotel and sitting at the table with toothpicks and poor quality, or even unclean, tissues. This can significantly affect customers' experience when enjoying the food there.
Standard set up restaurant dishes That every restaurant owner needs to know!
2.2. Staff uniforms are not neat and clean
Staff leave their hands and feet dirty and unclean, making you doubt the hygiene of the dishes.
In the service industry such as restaurants and bars, professionalism in service greatly affects customer satisfaction.
2.3. Iced tea and white water are charged
Normally, restaurants do not charge additional fees for services such as iced tea or white water.
Customers are increasingly sensitive to the calculation of each cup of iced tea or filtered water, and they often compare with other shops. Free water and iced tea create a comfortable experience for customers.
2.4. No parking or unsafe parking
Not having a parking space or self-managing the car can lose points in the customer's choice. When customers cannot find parking easily or have to “manage their vehicle,” they may feel uncomfortable and worry about the safety of their vehicle.
2.5. Service attitude of staff
The service attitude in the restaurant is a decisive factor in the development and success of this business.
Even if the menu and drinks are average, a flexible and obedient staff can create a great experience for customers and encourage them to return.
2.6. Food preparation is slow, making customers wait too long
Waiting too long without your food being served can create an unpleasant experience and lose points in customer satisfaction.
Feeling hungry and having to wait 20-30 minutes is an undesirable state while going to a restaurant.
So the restaurant should focus on resolving this situation as quickly and as best as possible.
2.7. The toilet is not clean
If the restrooms are not clean, customers can imagine that the entire restaurant, especially the kitchen area, is also not maintained hygienically.
This will lose points in their evaluation and may cause them to never return.
2.8. Inappropriate business strategy
Price is an important factor in a customer's decision to return to a restaurant. To have an effective pricing strategy, two important aspects need to be considered.
- The price of the dish needs to be suitable for the customers you are targeting
- Research the market to ensure that your prices are competitive with competitors in that area.
[Tactics] The business model of a buffet restaurant is “unthinkable”
3. A few things to keep in mind when opening a restaurant
3.1. The food ensures safety and hygiene
Food safety and hygiene is not just an important factor but an important part of opening and maintaining a successful restaurant. Complying with hygiene standards and rules will help protect your customers' health, your brand, and your business growth.
3.2. Use high-end restaurant dishes
Use high quality ceramic dishes not only creates an aesthetic and luxurious environment in the restaurant but also has many benefits in terms of quality, durability and branding. High-quality ceramic dishes are made from high-quality materials that are durable, heat-resistant, and scratch-resistant.
3.3. High quality dining tableware
In addition to choosing high-quality ceramic dishes, restaurants should also choose to buy healthy, safe tableware such as porcelain spoons, porcelain spice containers, ceramic or glass cups...
For some high-end restaurants, they should add ceramic spoon and chopstick rests to create a luxurious experience for customers.
3.4. The décor space is green - clean - beautiful
A green, clean, and beautiful decor space not only creates a comfortable environment for customers but can also promote relaxation, friendliness, and interaction with nature. This can be an important factor in creating a unique dining experience and attracting customers to your restaurant.
4. Address for providing high-end restaurant dishes
Hope content Long Phuong Porcelain Sharing above will bring you useful information on how to attract customers to your restaurant.
Additionally, if you are interested in these high-end restaurant and hotel dishware samples Please contacti Long Phuong Porcelain. With more than 20 years of experience in the field of consulting on opening restaurants and hotels and more than 400 diverse product designs, we are confident to bring you the best experiences.
You can refer to related topics
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- The experience of opening a local rice restaurant from A to Z
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CEO of Long Phuong Group Joint Stock Company, with more than 20 years of exploration and research to obtain the best formulas and professional experience, Long Phuong Porcelain has produced more than 400 designs of all kinds of household porcelain, Significant contributions to Vietnam's ceramic industry.
