Hotel business is a business activity that provides accommodation services and other amenities for tourists or business travelers at a particular location. To succeed in the hotel business, what do owners or managers need to prepare? Read the article below by Long Phuong Porcelain .

Hotel business
To succeed in the hotel business, what do owners or managers need to prepare?

1. What is the concept of hotel business?

Hotel business is an activity that provides accommodation, resort, dining, and other services to serve the entertainment, dining, and rest needs of customers at tourist destinations or some specific areas.

What is the concept of hotel business?
What is the concept of hotel business?

2. What preparations should one make to gain hotel business expertise from experts?

2.1 How much initial investment capital is needed?

To open a hotel establishment, you definitely need a considerable amount of investment capital. You should outline a detailed plan and budget for the necessary investment items and what needs to be done.

Some of the expenses you need to invest in are as follows: rental costs, construction, interior decoration, infrastructure, staff, electricity, water, etc.

Cần chuẩn bị những gì khi kinh doanh khách sạn
How much is the investment capital?

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2.2 Research and accumulate knowledge capital about the market

Before launching your hotel business, you need to conduct thorough market research to understand the hotel market in the business area. This will help you assess the target customer group and develop effective marketing strategies.

  • The purpose of the research should include?
  • Understanding the hotel market: This involves researching the size, financial situation, trends, competition, etc. of the hotel market.
  • Researching potential customers: This is a crucial step in developing appropriate business strategies. The research should focus on information about the characteristics of potential customers, their purposes for using hotel services, their requirements and expectations for various services.
  • Evaluating competition: Researching competitors and their level of competition in the market. Understanding their business strategies and pricing.
  • Proposing appropriate business strategies: Based on the information collected from the above steps, propose appropriate business strategies for the hotel market. This may include improving services, pricing strategies, advertising and product distribution strategies.
  • Summarizing and evaluating the results: Evaluate the results of the research to determine the feasibility of the proposed business strategies and to improve business strategies in the future.
Tìm hiểu trước khi kinh doanh khách sạn
Research and accumulate knowledge capital about the market

2.3. Business registration

Registering your business is one of the most basic requirements that you need to fulfill. Regardless of the size of your hotel, you must obtain a business license.

  • After registering your business, you need to complete the procedures for the operating license, including.
  • Registration request form
  • Certificate of business registration
  • Fire safety certificate
  • Certificate of food safety and hygiene
  • Commitment to environmental protection
kinh doanh khách sạn cần chuẩn bị giấy tờ gì
Business registration

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2.4 When running a hotel business, it's important to focus on building and designing the interior.

Building and designing the interior of a hotel is a process of planning and executing tasks to create a perfect living space for your customers. You need to come up with ideas for layout, colors, materials, decorations, and other elements to create a beautiful and comfortable living space. After having a plan and design, you need to choose appropriate materials and equipment to implement the design.

Thiết kế nội thất đẹp khi kinh doanh khách sạn
Building and designing the interior

2.5. Recruiting selective personnel

It is necessary to clearly define the position and number of personnel to be recruited to match the job needs. After determining the recruitment needs, the company can post job advertisements on channels such as company websites, social networks, and recruitment websites.

khi kinh doanh khách sạn cần tuyển nhân sự
Recruiting selective personnel

2.6. Determining the right direction for hotel business.

To determine the direction for hotel business, the following steps and requirements may be helpful:

  • Market research: Understand the market, available products or services, customer needs, and competition in the industry.
  • Define business objectives.
  • Evaluate strengths, weaknesses, opportunities, and challenges in the market.
  • Define target customers
  • Develop a business plan: Based on the above factors, develop a business plan that includes approaches to reaching customers, product or service development, pricing strategy, and advertising.
khi kinh doanh khách sạn cần có kế hoạch
Define business direction

2.7. Developing effective marketing and promotional ideas

Here are some hotel promotion ideas that you can apply:

  • Advertising on social media channels.
  • Building a website.
  • Advertising on hotel booking websites: Take advantage of hotel booking websites such as, Agoda, Expedia, Traveloka... to promote your hotel and attract customers.
  • Using email marketing: Use email to send information about the hotel and promotions to registered customers.
  • Creating advertising videos: Create advertising videos about the hotel to introduce to customers on social media channels and the hotel's website.
khi kinh doanh khách sạn cần biết cách quảng bá
Developing effective marketing and promotional ideas

Suggestions on making branded logo gifts for hotel brand promotion to increase brand awareness.

3. Key Features in Hotel Business You Should Know

3.1 Hotel location

The location of a hotel is an important factor in its business because it can affect the number of customers and revenue. The benefits of choosing a beautiful location include:

  • A beautiful location is often associated with areas that attract tourists and business people, contributing to a good impression on customers and helping the hotel attract more customers.
  • A beautiful location is often close to tourist attractions, shopping centers, entertainment areas, and business areas, making it easy for tourists to travel and save time.
Những đặc điểm nổi bật trong kinh doanh khách sạn
Geographic location

3.2 Demand for hotels depends on the level of tourism resources in each area

The number of guests depends on the level of tourism resources in each area. Areas or localities with high tourism value, crowded with tourists, and convenient medical and transportation services contribute to the development of the hotel's business. Conversely, areas with few tourists, less traffic, and stopovers do not bring positive changes to the hotel's operations.

Lượng khách xung quanh nơi kinh doanh khách sạn
Demand for hotels depends on the level of tourism resources in each area

3.3. Large investment capital is required when operating a hotel business.

Operating a hotel requires a significant amount of capital investment to purchase, construct, furnish, upgrade physical facilities, and promote the hotel's brand. Especially, if you are starting a new hotel, the initial investment costs will be higher than acquiring or renovating an existing hotel

kinh doanh khách sạn cần vốn đầu tư lớn
Large investments

3.4. Skilled workforce

Running a hotel is a specialized service industry, so all staff members have to work directly at the hotel. Moreover, nowadays in the hotel market, the recruitment process is quite strict and mostly requires candidates with expertise and foreign language skills.

kinh doanh khách sạn cần sử dụng lao động trực tiếp
Direct labor source

4.  The Five Typical hotel business models in Vietnam

4.1 Resort hotel

The resort model is often built in popular tourist destinations, including coastal resorts, resorts at mountain tourist sites, urban tourist areas and other destinations. The purpose of the resort model is to provide customers with an experience of relaxation, entertainment, enjoyment of life and renewal of their health.

Mô hình kinh doanh khách sạn nghỉ dưỡng
Resort hotel

4.2 Airport hotel

Airport hotel model is a type of hotel built or located at the airport, to provide accommodation services to customers when they are waiting for a flight or need to rest after a long flight. This model is usually designed with small scale, comfort and short-term stay.

Mô hình kinh doanh khách sạn sân bay
Airport hotel

4.3 Commercial hotel

Commercial hotel model is a type of commercial hotel designed to provide accommodation services for tourists or business customers. This model usually has a large scale and is fully equipped with necessary amenities for customers such as rooms, restaurants, bars, swimming pools, gyms, spas, lounges and support services. other aid.

Mô hình kinh doanh khách sạn thương mại
Commercial hotel

 4.4 Hostel

The budget motel model is a type of small hotel business, providing simple and convenient guest rooms at affordable prices.

This model is often applied in tourist areas, industrial parks, or urban areas with short-term stay needs of customers such as students, workers, office workers and tourists.

Mô hình kinh doanh khách sạn nhà nghỉ

4.5 Motel

Motels usually cater to customers who need to stay overnight while moving from one location to another and do not need to stay for a long time. Motels are also commonly used by those traveling long distances to rest on the go, those traveling on business, those attending local events, or those looking for a temporary getaway.

Mô hình kinh doanh khách sạn nhà nghỉ ven đường

5.      Some notes when doing hotel business

5.1. Identifying the business products of a hotel

The business products of a hotel are lodging services and accompanying facilities to meet the needs of customers during their stay at the hotel. The main business products of a hotel include:

  • Accommodation rooms
  • Food and beverage services
  • Spa and fitness services: Including health care services such as massage.
What is the hotel's business product?
What is the hotel's business product?

5.2. Clearly identify who the target customers are?

The target customers of a hotel may include the following groups:

  • Tourists: People who travel to a new destination and need a comfortable and convenient place to stay.
  • Business customers: Entrepreneurs or company employees traveling for business to another city and in need of appropriate accommodations for their work requirements.
  • Personal customers: People traveling for personal reasons or visiting family or friends in a different location.
  • Local customers: Local residents or customers in the nearby area with a need for renting rooms for special occasions such as birthdays, anniversaries, weekends, etc.
Some notes when doing hotel business
What is the target customer of a hotel

5.3. Focusing on personnel training

Staff training is essential in modern business environments, as well-trained employees can bring many benefits to the company, such as:

  • Enhancing their skills and abilities at work.
  • Improving work efficiency: well-trained employees can work more effectively.
  • Increasing professionalism.
  • Increasing creativity.
Kinh doanh khách sạn cần chú trọng nhân sự
Focusing on staff training

5.4. Quality of furniture and equipment used in the hotel

In addition to eye-catching interior decoration, a luxurious and spacious hotel space, and cleanliness, the use of quality equipment, appliances, and coordinated tableware can bring many advantages to the hotel.

Beautiful tableware can create a good impression on customers, making them feel welcomed and cared for. The use of beautiful tableware can also enhance the professionalism and reputation of the hotel.

Enhancing customer experience: Using beautiful tableware can create a colorful experience for customers when enjoying their meals. Using beautiful tableware also makes the meal more attractive, creating a fun feeling for customers.

Lưu ý nội thất khi kinh doanh khách sạn
Quality of interior and equipment used in hotels

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5.5. Note the important criteria of the hotel

Important criteria in hotels include:

  • Security and hygiene: This is the most important criteria in hotels. The hotel must ensure security and hygiene for customers to ensure their health and safety. They should have a security system to ensure security, as well as hygiene measures to ensure the purity of the space.
  • Customer service: The hotel needs to ensure good customer care services to make customers satisfied and come back. These services include reception, service staff, room service, and other amenities.
  • Infrastructure: The hotel infrastructure includes services such as electricity, water, internet, and other amenities. This needs to be ensured to ensure convenience and comfort for customers.
  • Hotel amenities: Hotel amenities include services such as swimming pools, gyms, spas, and other entertainment services. These amenities make the hotel attractive and attract customers.
lưu ý tiêu chí kinh doanh khách sạn
Important criteria for hotels include

What is Banquet? Thoroughly explain banquet hall in the hotel and restaurant industry

6. Video sharing hotel and guesthouse business tips from experts.

Business and investment experience in hotels and guesthouses from expert Nguyen Van Viet

7. Conclusion

Through this article,you must have understood What is the hotel business ? What does it take to run a successful hotel business? If you are looking for household porcelain manufacturer to use in your hotel, then Long Phuong Porcelain is the perfect choice for you. With good quality, reasonable prices, and dedicated customer service, we will bring you absolute satisfaction.

Come to Long Phuong Porcelainto experience the best porcelain products, and you will never regret your decision.

Sứ Long Phương - Đơn vị cung cấp Sứ gia dụng hàng đầu Việt Nam
Long Phuong Porcelain - The leading supplier of household porcelain for restaurant and hotel systems in Vietnam.

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CEO of Long Phuong Group Joint Stock Company, with more than 20 years of exploration and research to obtain the best formulas and professional experience, Long Phuong Porcelain has produced more than 400 designs of all kinds of household porcelain, Significant contributions to Vietnam's ceramic industry.

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