Hotel business is the activity of providing accommodation services and other amenities for tourists or business travelers at a certain location. For hotel business success , what do owners or managers need to prepare? Please read the article below immediately Long Phuong Porcelain .
1. What is hotel business?
Hotel business is an activity that provides accommodation, resort, dining, and other services to serve the entertainment, dining, and rest needs of customers at tourist destinations or some specific areas.
See more: What is restaurant business?
2. What should you prepare with hotel business experience from experts?
2.1. How much investment capital is needed?
To open a hotel establishment, you definitely need a considerable amount of investment capital. You should outline a detailed plan and budget for the necessary investment items and what needs to be done.
Some of the expenses you need to invest in are as follows: rental costs, construction, interior decoration, infrastructure, staff, electricity, water, etc.
2.2 Research and accumulate knowledge capital about the market
Before launching your hotel business, you need to conduct thorough market research to understand the hotel market in the business area. This will help you assess the target customer group and develop effective marketing strategies.
- The purpose of the research should include?
- Understanding the hotel market: This involves researching the size, financial situation, trends, competition, etc. of the hotel market.
- Researching potential customers: This is a crucial step in developing appropriate business strategies. The research should focus on information about the characteristics of potential customers, their purposes for using hotel services, their requirements and expectations for various services.
- Evaluating competition: Researching competitors and their level of competition in the market. Understanding their business strategies and pricing.
- Proposing appropriate business strategies: Based on the information collected from the above steps, propose appropriate business strategies for the hotel market. This may include improving services, pricing strategies, advertising and product distribution strategies.
- Summarizing and evaluating the results: Evaluate the results of the research to determine the feasibility of the proposed business strategies and to improve business strategies in the future.
2.3. Business registration
Registering your business is one of the most basic requirements that you need to fulfill. Regardless of the size of your hotel, you must obtain a business license.
- After registering your business, you need to complete the procedures for the operating license, including.
- Registration request form
- Certificate of business registration
- Fire safety certificate
- Certificate of food safety and hygiene
- Commitment to environmental protection
2.4 When running a hotel business, it's important to focus on building and designing the interior.
Building and designing the interior of a hotel is a process of planning and executing tasks to create a perfect living space for your customers. You need to come up with ideas for layout, colors, materials, decorations, and other elements to create a beautiful and comfortable living space. After having a plan and design, you need to choose appropriate materials and equipment to implement the design.
See more: Experience in successful hotel restaurant business.
2.5. Recruiting selective personnel
It is necessary to clearly define the position and number of personnel to be recruited to match the job needs. After determining the recruitment needs, the company can post job advertisements on channels such as company websites, social networks, and recruitment websites.
2.6. Determining the right direction for hotel business.
To determine the direction for hotel business, the following steps and requirements may be helpful:
- Market research: Understand the market, available products or services, customer needs, and competition in the industry.
- Define business objectives.
- Evaluate strengths, weaknesses, opportunities, and challenges in the market.
- Define target customers
- Develop a business plan: Based on the above factors, develop a business plan that includes approaches to reaching customers, product or service development, pricing strategy, and advertising.
2.7. Developing effective marketing and promotional ideas
Here are some ideas hotel promotion which you can apply:
- Advertising on social media channels.
- Building a website.
- Advertising on hotel booking websites: Take advantage of hotel booking websites such as Booking.com, Agoda, Expedia, Traveloka... to promote your hotel and attract customers.
- Using email marketing: Use email to send information about the hotel and promotions to registered customers.
- Creating advertising videos: Create advertising videos about the hotel to introduce to customers on social media channels and the hotel's website.
Hint: How to do it on making branded logo gifts for hotel brand promotion to increase brand awareness.
3. SWOT analysis of hotel business in Vietnam
3.1. Strengths
- Attractive locations: Vietnam possesses many famous tourist destinations such as Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Ha Long, and Hoi An, attracting a large number of tourists both domestically and internationally.
- Tourism growth: Vietnam's tourism industry is growing strongly, with an increase in the number of international and domestic tourists. This creates great opportunities for the hotel industry.
- Invest in infrastructure: Major investment projects in tourism infrastructure, including airports, highways, and entertainment areas, improve service quality and accessibility.
- Diverse accommodation options: From high-end hotels to budget accommodation facilities, the hotel market in Vietnam offers many options to suit customers' needs and budgets.
3.2. Weaknesses
- Service quality is uneven: Although there are many hotels, the quality of service at some establishments can be uneven, affecting the image of the hotel industry.
- Lack of high quality human resources: The hotel industry still faces difficulties in recruiting and training highly skilled and specialized human resources.
- Dependence on the international tourism market: The hotel industry in Vietnam is heavily dependent on international tourists, making the industry vulnerable to global fluctuations such as pandemics or economic crises.
- Cạnh tranh cao: Competition between domestic and international hotels is fierce, especially in popular tourist areas.
3.3. Opportunities (Opportunities)
- Domestic tourism growth: The increase in domestic tourism demand is due to the increasing tendency of Vietnamese people to explore domestic destinations.
- Encouragement from the government: The Vietnamese government has many policies to encourage investment in the tourism and hospitality industry, including tax incentives and infrastructure support.
- Technology application: Digital technology developments such as online booking, smart hotel management systems, and automated services create opportunities to improve efficiency and customer experience.
- Sustainable tourism needs: The trend of sustainable and environmentally friendly tourism is increasingly popular, creating opportunities for hotels to apply green and environmentally friendly methods.
3.4. Threats (Challenges)
- Risks from economic and political fluctuations: Global economic and political fluctuations may affect the tourism and hospitality industry, reducing tourist arrivals.
- Impact of the pandemic: The COVID-19 pandemic has exposed the vulnerability of the hospitality industry to global health crises.
- Changing customer needs and expectations: Customers increasingly demand better service and personalized experiences, which requires hotels to continuously innovate and improve.
- Competitive price: Competitive promotions and pricing policies from other hotels can put pressure on hotels' profits and pricing strategies.
See more: Restaurant business models
4. Top 9 typical hotel business models in Vietnam
4.1 Resort hotel
The resort model is often built in popular tourist destinations, including coastal resorts, resorts at mountain tourist sites, urban tourist areas and other destinations. The purpose of the resort model is to provide customers with an experience of relaxation, entertainment, enjoyment of life and renewal of their health.
4.2 Airport hotel
Airport hotel model is a type of hotel built or located at the airport, to provide accommodation services to customers when they are waiting for a flight or need to rest after a long flight. This model is usually designed with small scale, comfort and short-term stay.
4.3 Commercial hotel
Commercial hotel model is a type of commercial hotel designed to provide accommodation services for tourists or business customers. This model usually has a large scale and is fully equipped with necessary amenities for customers such as rooms, restaurants, bars, swimming pools, gyms, spas, lounges and support services. other aid.
4.4 Hostel
The budget motel model is a type of small hotel business, providing simple and convenient guest rooms at affordable prices.
This model is often applied in tourist areas, industrial parks, or urban areas with short-term stay needs of customers such as students, workers, office workers and tourists.
4.5 Motel
Motels usually cater to customers who need to stay overnight while moving from one location to another and do not need to stay for a long time. Motels are also commonly used by those traveling long distances to rest on the go, those traveling on business, those attending local events, or those looking for a temporary getaway.
4.6. Casino hotel model
Combining accommodation services with casinos and other entertainment activities such as restaurants, nightclubs and theaters, targeting customers who want to experience entertainment and gambling in the same location.
4.7. Floating Hotel model (Floating Hotel)
Offering accommodation on floating vehicles or structures such as seas, lakes or rivers, providing a unique and intimate experience with the aquatic environment.
4.8. Model kapartment hotel (Codotel/ Residences/ Serviced Apartment)
Providing long-term stay space with apartment-like amenities, including kitchen and living room, along with support services such as cleaning and laundry, catering to long-term guests or families.
4.9. Model kPod Hotel
Offering compact and cost-effective rooms, with basic amenities in limited space, suitable for low-budget or short-term travelers.
5. Some things to avoid when running a hotel business
5.1. Identifying the business products of a hotel
The business products of a hotel are lodging services and accompanying facilities to meet the needs of customers during their stay at the hotel. The main business products of a hotel include:
- Accommodation rooms
- Food and beverage services
- Spa and fitness services: Including health care services such as massage.
Suggest: Restaurant dish set model, luxury hotel
5.2. Clearly identify who the target customers are?
The target customers of a hotel may include the following groups:
- Tourists: People who travel to a new destination and need a comfortable and convenient place to stay.
- Business customers: Entrepreneurs or company employees traveling for business to another city and in need of appropriate accommodations for their work requirements.
- Personal customers: People traveling for personal reasons or visiting family or friends in a different location.
- Local customers: Local residents or customers in the nearby area with a need for renting rooms for special occasions such as birthdays, anniversaries, weekends, etc.
5.3. Focusing on personnel training
Staff training is essential in modern business environments, as well-trained employees can bring many benefits to the company, such as:
- Enhancing their skills and abilities at work.
- Improving work efficiency: well-trained employees can work more effectively.
- Increasing professionalism.
- Increasing creativity.
See more: 13 tips for taking beautiful food photos that hotel staff should know
5.4. Quality of furniture and equipment used in the hotel
In addition to eye-catching interior decoration, a luxurious and spacious hotel space, and cleanliness, the use of quality equipment, appliances, and coordinated tableware can bring many advantages to the hotel.
Beautiful tableware can create a good impression on customers, making them feel welcomed and cared for. The use of beautiful tableware can also enhance the professionalism and reputation of the hotel.
Enhancing customer experience: Using beautiful tableware can create a colorful experience for customers when enjoying their meals. Using beautiful tableware also makes the meal more attractive, creating a fun feeling for customers.
See more: All types of equipment in the restaurant are also needed!
5.5. Note the important criteria of the hotel
Important criteria in hotels include:
- Security and hygiene: This is the most important criteria in hotels. The hotel must ensure security and hygiene for customers to ensure their health and safety. They should have a security system to ensure security, as well as hygiene measures to ensure the purity of the space.
- Customer service: The hotel needs to ensure good customer care services to make customers satisfied and come back. These services include reception, service staff, room service, and other amenities.
- Infrastructure: The hotel infrastructure includes services such as electricity, water, internet, and other amenities. This needs to be ensured to ensure convenience and comfort for customers.
- Hotel amenities: Hotel amenities include services such as swimming pools, gyms, spas, and other entertainment services. These amenities make the hotel attractive and attract customers.
See more: What is Banquet? Thoroughly explain banquet hall in the hotel and restaurant industry
6. Conclusion
Through this article,you must have understood What is the hotel business ? What does it take to run a successful hotel business? If you are looking for household porcelain manufacturer to use in your hotel, then Long Phuong Porcelain is the perfect choice for you. With good quality, reasonable prices, and dedicated customer service, we will bring you absolute satisfaction.
Come to Long Phuong Porcelainto experience the best porcelain products, and you will never regret your decision.
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CEO of Long Phuong Group Joint Stock Company, with more than 20 years of exploration and research to obtain the best formulas and professional experience, Long Phuong Porcelain has produced more than 400 designs of all kinds of household porcelain, Significant contributions to Vietnam's ceramic industry.
