Tourism is a highly promising and challenging business sector. To succeed in this field, you need to have a clear strategy. The following article is a comprehensive compilation of tourism business experiences from experts. Read and refer to it now in the article by Long Phuong Porcelain .
1. What is tourism business?
Tourism business is a commercial activity related to providing services and products related to the tourism industry such as tour packages, hotel bookings, transportation, food and beverage services , entertainment, sightseeing, and other activities related to tourism. The main purpose of tourism business is to meet the demands of customers and generate profits for enterprises.
2. What should you prepare for when learning tourism business experiences from experts?
2.1. Market research
Before starting a business, you should research and analyze the tourism market, evaluate the market, analyze potential customers, and competitors to find ways to effectively approach customers.
- Target audience: Research needs to clearly define the target audience, such as domestic or international tourists, tourist destinations, types of tourism, etc.
- Data collection methods: There are many different methods to collect information about the tourism market, such as online surveys, telephone surveys, direct interviews, searching on tourism websites, statistical data analysis, etc.
- Information to be collected: It is necessary to collect information about factors affecting tourism activities, such as customer interest levels, travel costs, customer needs, popular tourism services, tourism trends, etc.
- Analysis and conclusion: After collecting sufficient information, it is necessary to analyze and draw conclusions about the tourism market, including opportunities, challenges, trends, and market evaluations.
- Development orientation: Based on the analysis results, the research needs to provide development directions to meet the needs of the tourism market, including developing tourism products and services, strengthening promotion and marketing, and improving service quality.
2.2. Creating a detailed tourism business plan
Based on market research, you should develop a detailed business plan for tourism, including the following objectives:
- Market analysis and customer segmentation
- Determine business objectives: revenue, profit, market share, number of new customers...
- Propose products and services
- Identify marketing strategy
- Develop pricing strategy
- Create a plan for advertising and promotions
- Provide specific financial plans for investment costs, operating expenses, revenue, and assess profitability and risks.
- Evaluate and update the plan.
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2.3. Registering a tourism business company
To register the establishment of a travel business company, you need to register with relevant state agencies such as the Department of Planning and Investment, the Department of Finance, the Department of Taxation, etc. You need to prepare all necessary documents such as business registration certificate, tax registration, and business license. After successfully registering, you need to complete other administrative procedures such as opening a bank account and registering for social insurance.
2.4. What is needed to establish a travel company
2.4.1 What is the cost of setting up a travel company?
To start a tour company, you need to establish a reserve fund at a bank to ensure cash availability in case of risks.
If the company serves international tourists coming to Vietnam, the required amount for the reserve fund must be more than 250 million VND. If the company serves Vietnamese tourists traveling abroad, the required reserve fund amount will need to be more than 500 million VND.
2.4.2 What are your business's products and services?
Typically, based on experience in the tourism industry, the main products are services such as tour packages accompanied by care packages such as accommodation, hotels, places of entertainment, tour guides... In addition, there are businesses that provide tourism-related dining services and transportation services.
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2.4.3 Building relationships with partners
To facilitate business operations and expand your market, you need to establish collaborative relationships with partners in the same or related industries. Creating a strong business network will undoubtedly bring you significant breakthroughs in business activities.
2.4.4 Renting an office and designing the interior
To operate a tourism business, you need to have your own office that is as clean and beautiful as possible. A beautiful and well-designed office will make your customers, partners, and employees feel more comfortable and confident in the quality of the services you provide.
Moreover, for businesses operating in the tourism restaurant sector, you need to invest in selecting and purchasing sets of dishes and cups made of porcelain to create a uniform space in terms of both aesthetics and promotional aspects.
2.5. Recruiting selective personnel
To recruit quality personnel for your tourism business, you need to pay attention to the following factors:
- Knowledge and experience in the tourism industry
- Good communication skills, especially in explaining tourism services and products to customers.
- Sales skills are necessary.
- Good time management skills.
- Strong sense of responsibility.
- Ability to use English or other languages.
- Creative thinking to come up with new ideas and improve products and services.
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2.6. Registering for business license
Preparing documents: You need to prepare a dossier for registering a license for tourism business operation, including:
- Application for tourism business operation license.
- Copy of the business registration certificate of the company.
- Copies of labor permits of employees.
- Copy of ID card or passport of the legal representative.
- Map diagram of the tourism business operation network.
- Detailed description of tourism services provided by the company.
- Other relevant documents if available.
2.7. Developing an effective Marketing strategy
- Effective Marketing Strategy Development: Customer segmentation analysis: Understand the target customer groups of the company, including age, gender, interests, income, etc., and develop appropriate strategies for each customer segment.
- Brand building: The image, slogan, logo, message, and core values of the brand should be designed to fit the target customer group.
- Advertising and PR: Develop appropriate advertising and PR strategies to reach the target customer segment.
- Create quality content: about the tours, tourist destinations, entertainment activities, etc.
- Utilize technology and online booking systems.
- Create promotional programs and incentives to attract customers, increase loyalty and generate profits.
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3. According to business experience in tourism from experts, what factors should be noted?
3.1. Investing in service quality.
Service quality is considered a crucial factor in the tourism industry. Ensuring customer satisfaction by providing high-quality services and meeting their needs.
3.2. Finding new destinations.
When many tourist destinations become familiar to customers, searching for new locations will help attract new customers and create uniqueness for your products and services.
3.3. Keep up with new trends
Learn about new trends in the tourism sector and use them to create products and services that are new and relevant to customer needs.
3.4. Collaborating with local partners.
Collaborating with local partners such as hotels, restaurants, and other service providers will help you create more diverse and attractive product and service packages.
3.5. Tightly managing finances
Tourism business requires a lot of investment capital and risks. Therefore, effective financial management is crucial to ensure the financial stability of the company during its development process.
3.6. Regular evaluation and improvement
Regular evaluation and improvement are crucial to meet the needs of customers and maintain your market share in the tourism industry.
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4. Common questions in tourism business?
4.1. How to attract new customers?
- Create an attractive website or social media page.
- Contact potential customers through email marketing, online advertising, and other channels to introduce your products and services.
- Offer promotions and discounts.
- Building relationships with local tourism partners.
- Create unique travel experiences: Create unique travel experiences, tailored to customers' interests and needs.
- Utilize customer feedback and reviews to enhance the quality of your services.
- Create diversified service packages to meet different needs of customers.
4.2. How to retain existing customers?
- Provide quality service: The most important thing to retain customers is to provide quality service. Customers will always want to return to a place that had a good experience and received good service.
- Offer special incentives: To make customers feel cared for and special, you can offer special incentive programs such as discounts for loyal customers, promotional gifts, etc.
4.3. How to offer reasonable prices for products and services?
- Market research. Observe what prices competitors are applying to be able to offer competitive and reasonable prices.
- Determine production costs
- Calculate desired profit margin
- Analyze competitors' pricing
- Determine the value of the product and service
- Regularly check market prices
4.4. What technologies and amenities should be used to attract customers?
To attract tourists, you can use various technologies and utilities, such as:
- Website and mobile applications.
- Virtual Reality (VR) and Augmented Reality (AR): Using VR and AR technology allows customers to experience virtual reality of tourist destinations and entertainment activities.
- Mobile games: Create mobile games related to your products and services to attract customer interest.
- GPS system and maps: Providing GPS system and maps helps customers easily navigate to tourist destinations.
- Social media channels such as Facebook, Instagram, Twitter, YouTube to promote your products and services to a large number of customers.
5. Epilogue
Tourism is a meticulous, delicate and highly creative industry. One of the important factors in the tourism business is to create a great experience for customers. Owning quality products such as dinnerware set, teapot is also an important part. These products not only meet the needs of customers but also create an impression of professionalism, sophistication and attention to detail from the business.
With years of experience and reputation in the porcelain manufacturing industry, Long Phuong Porcelain is a reliable address for you to choose high-quality dinnerware sets and tea sets to use in your tourism business. Our products are made from the best materials and modern manufacturing technology. Long Phuong Porcelain commits to bringing customers high-quality products that meet all requirements: Durable - Beautiful - Safe.
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CEO of Long Phuong Group Joint Stock Company, with more than 20 years of exploration and research to obtain the best formulas and professional experience, Long Phuong Porcelain has produced more than 400 designs of all kinds of household porcelain, Significant contributions to Vietnam's ceramic industry.
