Coffee shop business increasingly popular as the market develops. Young people now have the habit of "sitting in cafes" to study, work, meet friends or entertain whenever they have free time. Therefore, many people choose this form of business Long Phuong Porcelain Learn 21 steps to running a successful coffee shop business.

15 bước lập kế hoạch kinh doanh quán cafe "đắt giá" bạn nên biết
15 steps to create an "expensive" coffee shop business plan you should know

1. Market research for the coffee shop business

Researching the coffee shop business market is a necessary step to ensure success in the coffee shop business. To make it easier to understand, this is the process of collecting and analyzing information about the market and customers to make strategic decisions about products, prices, geographical locations and market segments. Because running a cafe is an investment of intelligence, wealth and money, it is very important.

Researching the coffee shop business market is the first step
Researching the coffee shop business market is the first step

Here are some basic steps to doing coffee shop business market research:

  • Determine the goal of the study: You need to identify the main purpose of your research, like learning about the coffee market in a particular geographical area, or your target audience. For example, if you are planning to run a coffee shop in Hanoi, the main target audience is male/female, age 16 - 39.
  • Collect data: You need to gather information about the available coffee shops in the area, what kind of products and services they offer, price, quality and other factors. You can also use tools like online surveys or customer surveys to learn about your customers' needs and preferences. For example, in the Hanoi market, female customers often choose to drink coffee at chain cafes such as The Coffee House, Highland Coffeee, etc. In which, five genders choose popular shops and traditional cafes.
  • Analyze and evaluate data: You need to analyze the data you have collected to assess market needs, target customers, market trends and possible business opportunities.
  • Make strategic decisions: Based on the information gathered and analyzed, you can make strategic decisions about products, pricing, geographic locations, and market segments to gain a competitive advantage.

Full instructions for choosing cups in cafes

2. Determine the goal of the business

The coffee shop business will become easier and clearer if you have a clear goal for yourself. Sit down and write down what you want to achieve and ideas for doing it.

Define business goals
Define business goals

The goal of opening a cafe is often related to issues of space design, building brand image, sales, profit to be achieved, number of more shops opened....Setting goals should be based on methods: specific, measurable and realistic goals, thereby helping you guide your coffee shop business clearly and effectively. Smart goals are defined using SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound).

Examples of SMART goals:
Coffee shop information: it is necessary to determine the Type, size, capacity, style, design, attached services, etc.
Revenue: How many customers and how much revenue the restaurant will achieve in a period of 6 months or 1 year. How long is the payback period and how long will it take to start making profits,…

3. Make a detailed plan for the coffee shop business

Planning a detailed coffee shop business requires meticulousness and care. If possible, you should seek support from business professionals or consultants to help you come up with an effective and realistic business plan.

Planning a detailed coffee shop business requires meticulousness and care
Planning a detailed coffee shop business requires meticulousness and care

You need to do a SWOT analysis first. SWOT analysis is a method of analyzing factors affecting the coffee shop business, including strengths, weaknesses, opportunities and threats. Based on the analysis to answer specific questions:

  • Where is the coffee shop business area? What is the area
  • Who is the target customer? Including factors such as age, income level, working habits, entertainment, study, etc.
  • Your competitors directly and indirectly in the market. Know their advantages and disadvantages
  • Your business model? Chain Cafe, Franchise Cafe, Garden Cafe, Cat Cafe,...
  • Types of coffee will be served at the shop and outstanding drinks
  • What makes it different from competitors?
  • Total capital to put into operation? How much do you already have and how much more do you need to borrow?

Tips to make a specific plan, without missing any important factor is that you can draw according to the tree diagram. Each question will develop into small sentences, how to develop. If there is a branch that cannot be completed, spend more time learning about it. And finally, consult with friends and experts about this plan.

4. Learn to mix and manage

This may be a factor when opening a cafe for business, people are subjective. However, if you want to run a successful coffee shop business, you need to learn the two most important factors: mixing and management.

 The 2 most important factors are learning to mix and manage
The 2 most important factors are learning to mix and manage
  • Learning bartending is about understanding professional knowledge: When bartenders know about making drinks, they can create quality and unique products, attract customers and increase revenue for the shop.
  • Learning to manage employees: Learning management will help shop owners make accurate decisions, assign tasks effectively, solve problems arising in the business process, and increase employee productivity. .
  • Learning financial management: Learning financial management helps restaurant owners know how to manage costs, optimize resources and increase business efficiency.

Share the experience of opening an effective restaurant from A-Z for newbies

5. Learn business legal documents


Understand and comply with legal documents related to coffee shop business to ensure the business is safe, legal and effective.
Understand and comply with legal documents related to coffee shop business to ensure the business is safe, legal and effective.
  • Enterprise Law: Regulations on the establishment and operation of enterprises, rights and obligations of enterprises in the course of business.
  • Tax Law: Regulations on taxes and fees related to business, including value added tax (VAT), corporate income tax (CIT), environmental tax, environmental protection tax, etc.
  • Food Law: Regulations on food quality and safety, ensuring that the products provided to customers are safe and not harmful to health.
  • Labor Law: Regulations on labor and employees in enterprises, including policies on salary, benefits, working hours, social insurance, etc.
  • Decree on coffee management and business: Detailed regulations on coffee shop business conditions, standards on design, hygiene and food safety, business processes, advertising media, …
  • Other specific guiding documents and regulations related to coffee shop business such as National Technical Regulations on Food, Regulations on Food Safety and Hygiene Management, etc.

Knowing and complying with legal documents related to coffee shop business is very important to ensure the business is safe, legal and effective.


6. Find a place to open the shop and complete the procedure

Location is the deciding factor of 30% of the success of the cafe business. To make location decisions, answer the following questions:

  • How big is the location?
  • Is the entrance easy for customers to see and find?
  • Is the entrance easy for customers to see and find?
  • Is that area concentrated office people or students, employees?
  • Traffic, frequency of people passing at each time?
  • Are there many cafes, competitors around?…
Location is the deciding factor of 30% of the success of the cafe business
Location is the deciding factor of 30% of the success of the cafe business

Depending on the conditions and goals of the coffee shop business, the best locations are near universities, shopping centers, densely populated areas and offices, etc.

7. Find a supplier of ingredients for the shop

Finding suppliers of ingredients for the shop is also very important. You need to find good, reliable and reasonably priced suppliers with your business goals

List of ingredients needed for a coffee shop business
List of ingredients needed for a coffee shop business

The ingredients for making coffee include:

  • Coffee, milk, sugar, syrup, cocoa powder, flavorings, cakes and other ingredients for drinks, etc. Some popular suppliers of ingredients include Trung Nguyen Legend, Nestlé Professional. , Trung Nguyen coffee,…
  • Supporting materials for drinks are paper towels, glasses, cups, and ice. Depending on the drink menu you build, you can make a list of suitable cups and cups. Then choose a reasonable supplier. However, most will be divided into 2 types of cups, cups for hot drinks and cold drinks.
Long Phuong porcelain bowl
Long Phuong porcelain bowl

With hot drinks such as Cafe, Espresso, Latte, cups with handles, porcelain material will be the most reasonable option. White porcelain cup can highlight the color of the drink, helping customers fully feel the delicious taste of coffee.

Moreover, thick ceramic material is excellent for coffee cups as it can withstand and retain heat, keeping the drink warm for a more extended period of time. This allows customers to savor their coffee at their leisure without worrying about it getting cold and losing its original flavor. Especially, cups with handles prevent customers from burning their hands when touching the product.

Long Phuong cup & mug
Long Phuong cup & mug

With cold drinks, designs tall ceramic cup Can be applied to most iced dishes such as iced coffee, macchiato, smoothies or juices. With a large capacity, these cups and glasses can be used with straws, so customers do not have to directly touch the product and have the right experience of enjoying cold drinks.

Choose to buy the above products at Porcelain Long Phuong – High-class household porcelain brand with 20 years of experience. We have a team of experienced staff to advise on the right glasses and cups for your brand and budget.

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8. What supplies do you need when running a cafe business?

In addition to the above main ingredients, depending on the size of the cafe will need appropriate items. However, here is a list of the items you need to prepare:

  • Equipment and tools: To operate an effective cafe, you need to be fully equipped with equipment and tools such as coffee grinders, coffee makers, juicers, cups, lights, etc.
  • Furniture: Furniture is an important part to create a beautiful and comfortable space for customers.
  • Technical service and maintenance: To ensure the equipment and tools in the cafe work properly, you need to use technical service and periodic maintenance.
Learn the essentials when running a coffee business
Learn the essentials when running a coffee business

To choose the right supplier, you should learn carefully about the suppliers in the market, consult with people in the industry or from cafes that have been operating for a long time to have the best choice for you. .

9. Design and decorate the restaurant space

Designing and decorating a cafe space is a creative and complex process. However, you need to rely on the following factors:

  • Learn about target customers: Find out about the customer that your cafe wants to target. Are your customers young people, elderly people, or families with children? Capturing your target audience will help you create a design and decor space that suits their needs.
  • Determine the design style: Determine the design style you want to apply to your cafe. There are many different design styles for you to choose from, such as modern, classic, vintage, or simple, minimal styles.
  • Focus on making customers feel comfortable: A cafe is a place to relax and enjoy the space, so creating a comfortable feeling for customers is an important factor in the design of the space.
  • Choice of colors and decorations: Choose colors and decorations for your restaurant space. Bright or light colors and simple but unique decor are often the best choice for a cafe space.
  • Create accents: Create accents for the space by using decorations, pictures or murals to attract customers' attention.
Designing and decorating a cafe space is a creative and complex process
Designing and decorating a cafe space is a creative and complex process

What is hotel business? To successful hotel business What do you need?

10. Drink menu design

The drink menu is the soul of the restaurant, many current shop owners focus on designing the most beautiful and attractive space. However, in order to maintain the shop for a long time and return regular customers. Then you need to invest in menu development and build a reasonable price.

Invest in menu development and build reasonable prices.
Invest in menu development and build reasonable prices.
  • As for the beverage menu: Offer popular and unique beverage products: On your menu, include popular beverages such as coffee, tea, ice cream drinks and soda, as well as Your own unique drink to attract customers' attention.
  • Account for variety: Make sure your menu includes drinks for a variety of tastes, including both alcoholic and non-alcoholic drinks.
  • As for the price: Keep it reasonable: Make sure that the prices of the drinks on your menu are reasonable and match the average prices of similar cafes in that area.
  • Update regularly: Update your menu periodically to provide your customers with the latest products and at the same time keep your menu up to date with the latest trends.

11. Billing and payment management software

Management software contributes to easier monitoring of the business. This is an assistant to help you serve professionally and minimize errors when ordering. Detail:

  • Make orders quickly: Waiters can arrange tables for guests, take orders for drinks via handheld devices such as phones or tablets.
  • Limit errors and confusion when ordering: The menu from the Order staff will go directly to the barista.
  • Pay correctly: When the cashier makes the payment, the bill is automatically transferred to the waiting list to charge the guest.
  • Statistics of business activities: Managers can view sales results reports through the application at any time.
Use Management Software to help monitor your business
Use Management Software to help monitor your business

12. Staff recruitment and training

Specificity of the job cafe business lies in the quality of services and products. Employees represent the cafe, so training employees to serve customers well is very important. Staff should be trained on coffee, communication skills and customer service skills.

The specificity of the coffee shop business lies in the quality of services and products
The specificity of the coffee shop business lies in the quality of services and products

13. Make a marketing plan for the shop and start communicating

A marketing plan is just as important as a coffee shop business plan. Use online communication tools such as Google map, Facebook, Instagram, Now, Foody, ..., or your external relationships to introduce and market the restaurant.

Some marketing programs that you can use to promote your cafe are point-of-sale marketing, promotions, using images and videos to stimulate interaction from customers, encourage them to check in, similar collaborate, review the shop on MXH to receive gifts, ..

A marketing plan is just as important as a coffee shop business plan
A marketing plan is just as important as a coffee shop business plan

Address for gifts printed with quality and reputable company brand logo REFERENCE

14. Directly operate the cafe

Although after building a plan, you have a professional team, closely managed, but directly operating the cafe is also very important. So that you can grasp customer trends and control service quality and development.

 By operating yourself, you can grasp customer trends and control service quality and development.
By operating yourself, you can grasp customer trends and control service quality and development.

15. Focus on customer service

As mentioned above, the coffee shop business is focused on the customer service experience. Therefore, it is very important that you always control the quality of personnel from greeting and solving problems that arise in the business process.

Focus on customer service
Focus on customer service

16. Some notes when opening a cafe

Notes
Notes
  • Add some snacks to the menu
  • Install wifi system for the restaurant
  • Install wifi system for the restaurant
  • Pay attention to the general hygiene and safety of the shop
  • The shop space needs to be designed synchronously and maintained over time
  • Regularly check and evaluate the service attitude of employees
  • The cost of drinks should also be evaluated and changed from time to time

17. Some frequently asked questions when opening a coffee shop

Answer some questions
Answer some questions

17.1 Is running a cafe profitable?

Coffee shop business can be highly profitable, however, profit will depend on many factors such as location, business model, product quality, price, cost and revenue management, customers customers and competition as well as other factors.

For example, if the cafe is located in a beautiful location, convenient for accessing customers, with quality products, reasonable prices and effective revenue and cost management policies, it will be able to attract customers. Many customers and high profits.

However, if costs and revenue are not well managed, products do not meet customer needs, unbalanced competition and unreasonable pricing policies, the coffee shop business may face difficulties. in attracting customers.

17.2 How to optimize business strategy?

The business strategy of a cafe depends on many factors, including location, target audience, products, pricing, marketing and cost management. However, there are some general strategies that cafes can apply to optimize their sales and profits:

  • Shaping the brand
  • Focus on product quality
  • Define target customers
  • Effective marketing
  • Effective cost management
  • Online sales channel development

17.3 Which cafe business model should be reasonable?

Choosing a suitable cafe model for business depends on many factors such as location, business purpose, investment budget, customer base and market trends.

Here are some suggestions for popular cafe models that you can consider:

  1. Traditional cafe: Customers can find many different types of coffee and enjoy specially prepared coffee. However, to operate this business model, it is necessary to invest in high-quality coffee making equipment and ingredients of reliable origin.
  2. Coffee shop with working space: This is a popular cafe business model in densely populated areas or office areas. This cafe often provides work space and free Wifi to attract customers to work or study at the cafe.
  3. Delivery cafe: This is the simplest cafe model, there will be no space for customers to sit, but only applies direct delivery.

17.4 How much capital is needed to open a cafe?

The total cost to open a cafe can range from several tens of millions to several hundred million, depending on the scale and your business plan.

  • Initial investment costs: Includes premises rental costs, deposits, decoration and equipment costs, business license costs, costs of purchasing raw materials and equipment, etc.
  • Operating costs: Includes monthly rental costs, employee salary costs, electricity and water costs, transportation costs, advertising and marketing costs, costs of purchasing raw materials and equipment for operations. cave, etc.
  • Financial costs: Includes loan costs, interest rates, financial service fees, etc.

So above, shared cafe business What do you need? As well as instructions on opening a cafe through 21 steps to running an expensive cafe business Long Phuong Porcelain shared with you! Please support Long Phuong Porcelain with household porcelain products!

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NGUYEN TIEN LONG

CEO of Long Phuong Group Joint Stock Company, with more than 20 years of exploration and research to obtain the best formulas and professional experience, Long Phuong Porcelain has produced more than 400 designs of all kinds of household porcelain, Significant contributions to Vietnam's ceramic industry.

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