Coffee shop business is becoming a trend as more and more young people choose cafes as a place to study, work, meet friends, or relax. Let's go together Long Phuong Porcelain Learn the important factors when opening a coffee shop to the mistakes you need to avoid to succeed.
1. Coffee shop business plan
1.1 Research the market and competitors
Market research is the first and most important step when you want to run a coffee shop business. Find out what coffee business models are popular, how your competitors are doing, what strengths they have, and what type of coffee shop customers are currently choosing. . You need to answer questions like: Who is your target audience? What are their preferences and consumption habits?
1.2 Identify customers and business goals
After researching the market, you need to determine the main customers you want to serve. They can be students, office workers, or people who love coffee spaces to relax. From there, you can set goals cafe business clear revenue and profit.
1.3 Choose a suitable business model
Currently there are many models cafe business for you to choose from, such as take-away cafes, book cafes, pet cafes or garden cafes. Choosing the right model for the market and customer base will help you easily deploy coffee business more effective.
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1.4 Learn to mix and diversify the menu
A successful coffee shop cannot lack quality drinks. Take bartending courses to gain basic bartending skills and master drink recipes. In addition, you also need to create a diverse menu, combining traditional coffees and other creative drinks to attract customers.
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1.5 Find premises
Premises are a major deciding factor in the success or failure of a coffee shop business. You should choose a location with a high number of potential customers, easy to access and convenient for travel. For densely populated areas, near schools or company offices, the cafe business will have more opportunities to develop.
1.6 Interior design
Coffee shop interior not only affects aesthetics but also impacts customer experience. You can choose modern, vintage, or minimalist design styles depending on your target audience. Investing in interior space will help your shop become attractive and create a feeling of comfort for customers.
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1.7 Business registration
One of the important steps that cannot be skipped when opening a coffee shop is business registration. This helps you legalize your shop's operations and avoid future legal problems.
1.8 Promotion strategy
To run a successful cafe business, you need to build an effective promotion strategy. This may include creating fan pages on social networking platforms, running online ads, organizing grand opening events, or participating in promotional campaigns to attract customer attention.
See more: Summary of 30 successful restaurant marketing strategies
1.9 Personnel training
Service staff are the face of the restaurant, so you need to focus on staff training. A team of staff with good skills and professional service attitudes will help create a good impression on customers and enhance the customer experience at the restaurant.
1.10 Participate in sales on food apps
In the current digital age, selling through food ordering applications such as GrabFood, Baemin or ShopeeFood is one of the effective ways to reach customers. You can use these apps to expand service reach and increase revenue.
2. TOP 5 serious mistakes that lead to failure when running a cafe business
2.1 Not knowing how to manage and operate
One of the causes of failure when coffee shop business lack of management and operational skills. Management of costs, materials, and employees needs to be done strictly to avoid waste and ensure business efficiency.
2.2 Ineffective promotional strategy
Many coffee shops do not invest enough in promotional strategies, resulting in not attracting many customers. A reasonable promotion strategy and the right audience will help your shop stand out from your competitors.
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2.3 Unsuitable location Suitable
Choosing an unreasonable restaurant location will cause you to lose a large number of potential customers. Make sure your shop is located in a place with a lot of traffic and is easily accessible.
2.4 Poor quality of service and drinks
The quality of drinks and service is the deciding factor in whether customers return to the restaurant or not. If you cannot ensure quality, your cafe business will soon face difficulties.
2.5 Refusing to renew the menu and business form
The business environment changes constantly, so if you don't innovate, your coffee shop will become outdated. Regularly update the menu, change the decoration or provide new promotions to retain customers.
3. Some frequently asked questions when opening a coffee shop
3.1 Is running a cafe profitable?
The answer depends on many factors such as location, drink quality, and your promotion strategy. However, if you run a cafe business effectively and manage it well, profits can be achieved.
3.2 How many cafe business models are there?
There are many different business models for coffee shops, including take-away shops, book cafes, pet cafes, garden cafes, and many others. You can choose the model that suits your market and customer base.
3.3 How much capital is needed to open a cafe?
The amount of capital needed to Open a coffee shop depends on the size, location and style of the restaurant. Normally, the initial capital ranges from 100 million to several hundred million VND.
4. Conclusion
Coffee shop business is an interesting but also challenging journey. Detailed planning and avoiding common mistakes will increase your chances of success.
Additionally, if you are looking for coffee shop decoration solutions or want to buy dishes, mug, ceramic cups, plates, and spoons to upgrade your business space, come to Long Phuong Porcelain immediately. At Long Phuong Porcelain, we provide a variety of high-end porcelain products, not only ensuring quality but also bringing Luxurious and sophisticated beauty for your coffee shop space. Please contact us for the best advice and support!
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